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Vevo offers music videos from two of the "big three" major record labels, Universal Music Group and Sony Music Entertainment. EMI also licensed its library of videos for Vevo shortly before its launch; it was acquired by UMG in 2012.

Warner Music Group was initially reported to be considering hosting its content on the service, but formed an alliance with rival MTV Networks (now Viacom Media Networks).[11] In August 2015, Vevo expressed interest in licensing music from Warner Music Group